What do 75% of your consumers have in common? They'd rather you supported a cause! UNICEF, with help from its SME partners, have identified why supporting a cause is key in today's business landscape.
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Not everyone wants to be sold to in the same way. Maximize your chance of "connecting" by taking the following into account.
Networking is not a normal and easy activity for many people, it is a skill that must be learned and appreciated.
Why is there such growing interest among the Australian business community to show they're giving back?
Everyone possesses a sense of humour, so it's a matter of tapping into an individual's personality.
| Networking tip from Networking World |
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 I am often asked - which networking groups should I join and how many networking events should I attend? Unfortunately there is no single right answer.
Which organisations you should join and how many events you should attend depends on a number of factors including:
Furthermore, all networking opportunities are not the same.
So which ones should you attend and how often? It is possible to determine a general rule of thumb. Networking experts generally recommend that you join two or three organisations spread across the categories listed above which you attend regularly. In addition, attend at least one additional casual contact opportunity each month. Casual contact opportunities can include council events, business development opportunities, speed networking events and so on... Finally, remember that even within categories all networking events and opportunities are not the same. Some are far more structured and formal than others. You may find yourself sitting at tables at a breakfast or lunch event, being asked to give your elevator pitch to a room full of business owners, chatting informally in a cocktail party type environed or even racing from one new contact to another at the sound of a gong at a Speed Networking Event. Different types of events are more or less suited to different personality types and different businesses. The first step is to develop your networking plan. How much, how often and most importantly with what business objective. Remember that quality is more important than quantity. Then take the time to try a number of different groups and opportunities before making a decision. Finally when you have made a decision stick with it for a full 12 months and be a good member. It takes time to develop the solid relationships needed for networking to really work! By: Brenda Thomson of Networking World - The SMART Business Networker. |