What do 75% of your consumers have in common? They'd rather you supported a cause! UNICEF, with help from its SME partners, have identified why supporting a cause is key in today's business landscape.
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Not everyone wants to be sold to in the same way. Maximize your chance of "connecting" by taking the following into account.
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| Taking personality into account: self-assured confident type |
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A factor in ensuring the success of this goal is the manner in which you approach, communicate with and relate to each prospect. As a professional salesperson, you will always seek to ensure that you are talking to your prospect in their own language. Your art, then, lies in matching your approach to your client's personality type. While everyone is different and is something of a mixture of all types, most people tend to display characteristics from one of the following types as their predominant behaviour:
This being the case, you can maximize your chance of "connecting" with each new prospect, by taking the following concepts into account: Self-Assured Confident Type This type of person is usually all business and wants to control the conversation (a factor that you can balance using a questionnaire to maintain control in your hands). They:
Recommended Approach: Be very businesslike and confident in your presentation. You can close by assuming they have bought without their ever having said they have bought (to do so explicitly would be a win for you and a loss for them). They will be willing to take some risk and to be the first in their industry or district with your product. These tips have been provided to you by Peter Rowe. |
Not everyone wants to be sold to in the same way. The real art in selling is to ensure that the right prospect ends up with the right product.